HBS Working Knowledge: Marketing: The Subconscious Mind of the Consumer (And How To Reach It)
HBS Working Knowledge: Marketing: The Subconscious Mind of the Consumer (And How To Reach It)
Harvard Business School professor Gerald Zaltman says that 95 percent of our purchase decision making takes place in the subconscious mind. But how does a marketer reach the subconscious? Zaltman explains in this Q&A.
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