Innovation Weblog - Spreading important ideas and changing minds
Innovation Weblog - Spreading important ideas and changing minds
Spreading important ideas and changing minds is the mission of ChangeThis, a new Web site recently launched by marketer extraordinaire Seth Godin, author of the best-selling book, Unleashing the IdeaVirus.
ChangeThis will soon become the home of a growing number of manifestos — articles that persuasively and deliberately build the case for positions on issues or new ideas, which are then released to the Internet for distribution via blogs, Web sites and e-mail.
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