How to Save the World : Corporate Anorexia
Think of a corporation like a human body. To be healthy, the body needs to take in sufficient and appropriate nourishment, exercise, and avoid behaviours known to cause disease and injury. Likewise, a corporation needs to ‘invest’ in people, technology, infrastructure and innovation — the nutrients of business growth — ‘exercise’ that investment to generate revenue, and avoid the behaviours (bad decisions, bad acquisitions, letting the competition inflict a beating on you) that lead to corporate ‘illness’ and ‘injury’.
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