7 Habits of Highly Effective Blog PR
7 Habits of Highly Effective Blog PR
As the mass media descends into semi-irrelevance, blogging is ascending. Blogs have driven US Senator Lott from power, outed a GOP flack who was asking softball questions for Bush during press conferences and working as a gay escort at night, and caused a CNN executive to resign for remarks at an international conference. Even the journalism school at the University of California, Berkeley, now plans to offer a graduate-level course in blogs. As a result, branding executives must pay greater attention to blogs in three ways.
First, they must distribute their story to blogs, for much the same reasons that they have sought to distribute their story to print, radio and TV media for decades. Second, they must use blogs as a corporate and crisis communications tool. Finally, they must use blogs as a periscope that can provide insights into what customers, prospects and even the disenchanted are saying about offerings.
For those who seek to communicate a brand story through blogs, here are seven rules for highly effective blog PR
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